Paula Radcliffe is encouraging athletes to sign the AIU’s Athletes’ Pledge ©WADA

The World Anti-Doping Agency (WADA) are delivering the latest installment of their legacy outreach programme at the World Under-18 Athletics Championships in Kenyan capital Nairobi.

Working in partnership with the Anti-Doping Agency of Kenya (ADAK) and the newly-formed Athletics Integrity Unit (AIU), the programme is aimed at raising awareness and promoting clean sport to a generation of young athletes.

It is claimed the initiative will leave behind resources for ADAK to use again in the future, after the completion of the Championships.

"WADA is pleased to partner with ADAK and the Athletics Integrity Unit to bring the legacy outreach programme to young athletes in Nairobi, Kenya," said Olivier Niggli, WADA's director general.

"The programme has proven to be a great way to work hand in hand with our partners in creating global awareness of anti-doping with athletes and their entourage.

"By working together and creating resources that can be leveraged time and time again, WADA’s investment has a lasting and meaningful impact."

The programme is being delivered at major international sports events, with the aim of providing additional support to Anti-Doping Organisations.

The World Under-18 Athletics Championships began on July 12 and will draw to a close on Monday (July 17).

Athlete ambassadors Tegla Loroupe and Paula Radcliffe are among the legacy outreach team, which consists of members from the ADAK, AIU and WADA.

Loroupe, a former Kenyan long distance runner who won the world half marathon title on five occasions, led the refugee team at the Rio 2016 Olympic Games.

Britain’s Radcliffe is a member of the IAAF’s Athlete Committee, and currently holds the world record in the marathon.

The progamme is taking place at the World Under-18 Athletics Championships ©Getty Images
The progamme is taking place at the World Under-18 Athletics Championships ©Getty Images

"Along with WADA, ADAK believes that raising awareness is the first step to building understanding," said Japhter Rugut, chief executive of ADAK.

"WADA’s legacy outreach programme and the knowledge-sharing that this unique partnership brings is greatly appreciated.

"The resources developed by WADA for ADAK will be used for this event and many other events in Kenya, in the future.

"As a complement to values-based education, legacy outreach is one of the best ways to curb doping by reaching athletes as early as possible; informing them of the many anti-doping resources at their disposal; and, informing them of the channels they have to voice concerns regarding any doping that may exist within their teams or federations."

The outreach team are inviting athletes, coaches and other support staff to take part in fun and educational activities.

Radcliffe will encourage athletes to sign the AIU's Athletes' Pledge, through which competitors can demonstrate their commitment to clean athletics.

Host nation Kenya, an athletics powerhouse, has struggled with doping problems.

Around 40 athletes from the nation have tested positive for banned drugs since 2012.