The 31-year-old from Gyeonggi province, who also won the world title in 2009 and 2013 and retired after earning Olympic silver at the Sochi 2014 Games, takes up her new role less than two years before Gangwon 2024 YOG, which is due to run from January 19 to February 1.

The appointment symbolically marks the handover from the Beijing 2022 Winter Olympic Games to the YOG, the next Olympic event on the calendar, and will trigger the launch of promotional activities to engage with Korean youngsters.

Kim has been committed to developing winter sports around the world as an honorary ambassador for the Winter YOG for over 10 years since the first Winter YOG at Innsbruck in 2012.

She was also the ambassador for the Pyeongchang 2018 Olympic Winter Games.

"I am delighted to have been appointed as an honorary ambassador for the Winter Youth Olympic Games Gangwon 2024, following the Olympic and Paralympic Winter Games PyeongChang 2018," Kim said.

"I will try my best to promote Gangwon 2024 and introduce Olympism and the Olympic values to young people around the world."

For Gangwon 2024, she will work to promote the event and engage both the domestic and international young public to get behind the YOG.

Organising Committee President Shin Chang-jae said: "I am happy to appoint Yuna Kim as the honorary ambassador for the Winter Youth Olympic Games Gangwon 2024.

"We will do our best to generate a Youth Olympic Games boom for the next two years."