ANOCA and APO Group have announced a multi-year partnership ©APO Group/Twitter

The Association of National Olympic Committees of Africa (ANOCA) has announced a multi-year partnership with communications consultancy firm APO Group, aimed at bringing more prominence to the Olympic Movement in the continent.

The partnership was made official by ANOCA President Mustapha Berraf and Vivian Casaletti, group head of partnerships of APO Group.

APO Group will support ANOCA and its 54 Member Federations gain international media coverage.

The APO Group also handles Pan-African public relations for FIFA, NBA, and the Basketball Africa League.

Other collaborations of the company include French football club Olympique de Marseille and International Cycling Union World Tour side Team Qhubeka.

"APO Group are the best at what they do in terms of their media network and expertise, and their track record for championing sport in Africa is also exceptional," said ANOCA President Berraf.

APO Group also handles Pan-African public relations for FIFA ©Getty Images
APO Group also handles Pan-African public relations for FIFA ©Getty Images 

"It is a natural step for them to be joining the Olympic Movement in Africa.

"We are thrilled to be entering into this partnership, as it means greater prominence not only for our member associations, but for every African athlete competing on the Olympic stage."

APO Group founder and chairman Nicolas Pompigne-Mognard thanked ANOCA for the opportunity.

"From the moment we met, it was clear we shared a vision for using sport to enrich people’s lives all over the continent," Pompigne-Mognard said.

"I look forward to a long collaboration, where we can shine a light on the Olympic Movement Africa and give it the global audience it deserves."