The agreement will see QMS, which specialises in outdoor branding displays and billboards, start immediately.

An Australian Olympic Committee (AOC) release said: "The multi-year partnership will see the AOC look to engage, inspire and unite Australians to get involved and celebrate the Olympics by utilising QMS' premium digital out of home (DOOH) network nationally, including its brand new City of Sydney street furniture network."

The AOC's chief executive Matt Carroll commented: "We are delighted to welcome QMS to the AOC partnership family as we look towards Paris 2024.

"As our exclusive OOH Team Partner, we look forward to working with them to inspire community engagement across all of our Olympic activities including the #HaveaGo initiative which drives grassroots participation in Olympic sports in partnership with our Partner family."

"As Australia prepares for the Paris 2024 Olympics, we are honoured and excited to enter this agreement with the Australian Olympic Committee," QMS chief executive John O’Neill said.

"The Olympic movement represents a set of values, principles and behaviours to which all organisations and people can aspire."

QMS chief customer officer Mark Fairhurst added: "The exclusive opportunities to work with the AOC, its Partners and QMS on the greatest event in the world is one that cannot be missed - and one that will reflect the true capabilities of our business and digital out of home including agility, flexibility, hyper-local targeting and real-time results.

"We look forward to sharing details of the exclusive DOOH opportunities available to Olympic Partners in early 2023."