The Urban Sports Summit concluded today in Montpellier after its third day ©Hurricane-UrbanSportsSummit

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The first session focused on branded content, specifically authenticity and marketing, within the urban sports sphere ©Hurricane-UrbanSportsSummit
The first session focused on branded content, specifically authenticity and marketing, within the urban sports sphere ©Hurricane-UrbanSportsSummit
3x3 basketball competition manager Nicolas Widmer, right, revealed strategies taken to develop the discipline including partnering with popular social media personalities which has proven to be a success ©Hurricane-UrbanSportsSummit
3x3 basketball competition manager Nicolas Widmer, right, revealed strategies taken to develop the discipline including partnering with popular social media personalities which has proven to be a success ©Hurricane-UrbanSportsSummit
The second and final discussion on the shortened programme looked into how the metaverse and web3 technology can be implemented to urban sports ©Hurricane-UrbanSportsSummit
The second and final discussion on the shortened programme looked into how the metaverse and web3 technology can be implemented to urban sports ©Hurricane-UrbanSportsSummit
Panellists set about on myth-busting aspects of the technology, which have been utilised by the Summit's organisers as all attendees received a free NFT ©Hurricane-UrbanSportsSummit
Panellists set about on myth-busting aspects of the technology, which have been utilised by the Summit's organisers as all attendees received a free NFT ©Hurricane-UrbanSportsSummit
Day three of FISE Montpellier got off to a bright start in the morning with amateur and youth competitions ©Hurricane-FISE
Day three of FISE Montpellier got off to a bright start in the morning with amateur and youth competitions ©Hurricane-FISE
However, the weather took a turn for the worse in the evening as the rain started pouring down in Hérault ©ITG
However, the weather took a turn for the worse in the evening as the rain started pouring down in Hérault ©ITG
The bad weather meant that finals in skateboarding and roller freestyle will have to be rescheduled for later in the festival ©ITG
The bad weather meant that finals in skateboarding and roller freestyle will have to be rescheduled for later in the festival ©ITG
Covers were put over some of the ramps in order to protect them from any possible water damage ©ITG
Covers were put over some of the ramps in order to protect them from any possible water damage ©ITG
Although the sporting action came to an end, the rain was unable to put a stop to the party atmosphere that FISE has become famous for as spectators continued to dance ©ITG
Although the sporting action came to an end, the rain was unable to put a stop to the party atmosphere that FISE has become famous for as spectators continued to dance ©ITG